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UNmuted
Podcast.

A podcast about music and the music industry: honest conversations with artists about their music, their road and what you don't see on stage. We built the identity, the video system and the voice.

Client
Music Riffinery
Year
2026
Services
BrandingVideo productionCopywriting
Host
Radu — multi-instrumentalist, drummer first, music and music-theory teacher
Podcastby Music Riffinery

Dăm unmute artiștilor.

Aqua Nebula@un.muted
The brief

Give musicians a mic — and a brand that sounds like them.

In the podcast, the musicians do the talking. Online, the brand has to speak so that every music lover feels welcome — explaining technical terms in a sentence when they come up, never dressing a story up or taking it out of context.

We designed the full identity, then turned it into a working system: social templates, a video format for reels and YouTube, lower thirds, a tone of voice and the bios for every platform. Production, filming, promotion and social media run on the same system.

The idea

“Unmute” is the button you press so a voice can be heard.

That's exactly what the podcast does for artists. So the symbol puts the letters UN right inside the microphone capsule, and under the word sits the fader line, pushed almost to the max.

UNmuted symbol: UN inside the microphone capsuleUN in the mic capsuleOne colour, always
Logo system

Six approved versions. One colour each.

Primary logo on glassPrimary · on glass
Symbol on Atlantic SteelSymbol · navy
Symbol on Summer SurfSymbol · ice
Primary logo on Midnight AbyssPrimary · night
Primary logo on Atlantic SteelPrimary · navy
AlignmentThe top of MUTED lines up with the top of the U in the mic. The fader line is exactly as wide as MUTED.
Clear spaceThe height of the letter M, on every side. Minimum: 140 px primary, 90 px vertical, 24 px symbol.
NeverA UN in a different colour from the rest, or the version with the microphone replacing the U.
Colour

Aqua Nebula.

Eight colours, plus semantic tokens for two themes: Midnight Abyss (default) and Paper.

night
Midnight Abyss#061826Base colour: backgrounds, video plates.
navy
Atlantic Steel#1C4E75Secondary surfaces and print.
electric
Tidepool Teal#2FA0C6Accent for buttons and UI.
ice
Summer Surf#58C9F3The fader line, labels on dark.
glacier
Glacier Mist#BDE5FFLight surfaces and highlights.
white
White#FFFFFFLogo and text on dark grounds.
black
Black#0A0A0FOne-colour logo, print.
paper
Paper#F1F0ECPages and light documents.
Typography

Loud headlines. Quiet, clear text.

Unbounded · 800 / 900

UNMUTED

WordmarkTitlesGuest namesTracking −2% to −3%
Geist · 400 / 500 / 600

Radu stă de vorbă cu artiști despre muzica și drumul lor.

PODCAST  |  by Music Riffinery

BodyMetadataSubtitlesLabels
The fader line

One graphic device. Three jobs.

Lit part in Summer Surf, the rest a quiet track, a glowing dot at the end. No ticks, numbers or ornaments.

Separator
Progress for a series
Guest-name underline
Radu
Next case studyMiri Meri Studio →
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