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Voltaj.
Social media for one of Romania's longest-running bands. We took over Facebook, Instagram and TikTok in March 2026 — and a few weeks later we were on the road with them.
Four decades of fans. One feed to keep up with them.
Voltaj formed in Bucharest in 1982. They won the MTV Europe Music Award for Best Romanian Act in 2005 and represented Romania at Eurovision 2015 with “De la capăt”. Their audience spans people who grew up with the early albums and people who found them last week on TikTok.
Since March 2026 we run the band's Facebook, Instagram and TikTok: the strategy, the content, the publishing calendar and a report that compares every quarter with the one before it.
The band off stage: rehearsals, travel and the road between concerts.
Posts that invite fans to take part, not just scroll past.
The songs and the years behind them, told for both generations of fans.
Every post is approved by the client, and backstage material is used only with the band's agreement.
It turned into an adventure.
We didn't run this account from a desk. Right after we started, we packed and went on tour with the band in Belgium and Germany. Then came the summer in Romania: concerts in different towns, often several nights in a row.
- March 2026We start
Strategy, content pillars and the three accounts.
- Right afterBelgium & Germany
On tour with the band, making content on the road.
- Summer 2026Across Romania
Bran, Riharia, Câmpulung, Borsec, Hunedoara and more.
- 8 Dec 2026Sala Palatului
Up next.
Concert announcements from the summer 2026 dates.
3.95 million views. In one quarter.
27 March – 24 June 2026, compared with the previous 90 days. Data from Meta Business Suite, Instagram Insights and TikTok Analytics.
TikTok video views+163%
Facebook 3-second views+154%
Previous-period values are calculated from the reported % change.
69.5% of Facebook views came from accounts that don't follow the band. Most of the reach went beyond the existing fan base.
The most viral Reel of the period passed 522,000 views on 14 May. Reels dominated the view distribution on both Facebook and Instagram.
The audience was most active between 18:00 and 21:00. That became the posting window.
Net follower growth: 819 follows against 582 unfollows. Profile visits up 51.9%.